Piqelo › TV comparison
TV comparison · research updated October 16, 2026

Sony BRAVIA 9 II vs Samsung S95H OLED

Sony's BRAVIA 9 II is built around brightness and excellent picture processing for demanding living rooms. Samsung's S95H answers with OLED blacks, glare control and faster gaming. Think about where people sit, which HDMI devices you own and whether daytime or nighttime viewing matters most.

TV A
TV

Sony BRAVIA 9 II 65"

Class-leading bright-room visibility, color and Sony processing

85Rated79% confidence
$3,6003 expert sources21 independent owners
Full review →
TV B
Samsung S95H OLED

Samsung S95H OLED 65"

Exceptional all-round picture, glare handling and gaming

86Rated71% confidence
$2,7993 expert sources4 independent owners
Full review →
What the evidence really says

Expert findings and real owner experience

Sony BRAVIA 9 II 65"

Independent testing: The BRAVIA 9 II research highlights the combination of strong brightness, rich color and Sony’s processing. It is a compelling style of picture for a bright room, while OLED remains an alternative for pixel-level contrast and motion. Its position at the top of the range makes the actual price gap especially important.

Owner experience: Early Best Buy feedback repeatedly praises picture quality, glare handling and brightness. These are encouraging first impressions; they do not yet establish long-term reliability.

RTINGS test ↗ · Tom's Guide test ↗ · Full Piqelo review and all sources →

Samsung S95H OLED 65"

Independent testing: The S95H’s strongest case is a room that asks a lot from an OLED. The tests highlight bright HDR, effective reflection control and responsive gaming while retaining deep blacks. The main feature omission is Dolby Vision, which matters if that format is part of your movie setup.

Owner experience: Four direct Best Buy reviews are recorded. They praise color and bright-room viewing, but that small sample does not establish a dependable long-term ownership pattern.

RTINGS test ↗ · TechRadar test ↗ · Full Piqelo review and all sources →

Want the full picture? Open either review for test conditions, owner samples, specifications and every source link.

Evidence profile

Where each TV is stronger

Picture
90 · Sony BRAVIA 9 II
100 · Samsung S95H OLED
Brightness
100 · Sony BRAVIA 9 II
94 · Samsung S95H OLED
Glare control
99 · Sony BRAVIA 9 II
100 · Samsung S95H OLED
Gaming
82 · Sony BRAVIA 9 II
98 · Samsung S95H OLED
Motion
80 · Sony BRAVIA 9 II
98 · Samsung S95H OLED
Processing
100 · Sony BRAVIA 9 II
88 · Samsung S95H OLED
Reliability
88 · Sony BRAVIA 9 II
82 · Samsung S95H OLED
Value
50 · Sony BRAVIA 9 II
66 · Samsung S95H OLED
Choose Sony

BRAVIA 9 II

Class-leading bright-room visibility, color and Sony processing

Trade-off: Very expensive; only two HDMI 2.1 ports and 120Hz ceiling

Choose Samsung

S95H OLED

Exceptional all-round picture, glare handling and gaming

Trade-off: No Dolby Vision; premium pricing

Balanced result

Samsung S95H OLED currently leads the balanced Piqelo profile.

That is not a universal winner. Your room, use and budget can change the recommendation, especially when one model is still awaiting enough evidence for a final public rating.

Personalize this comparison →
Piqelo.

Tell us what you like.We’ll Piq the best.

Find my TV →
Trust & transparencyIndependent by design.

Some retailer links may be affiliate links. Commercial relationships never buy a score, recommendation, award or retailer order. As an Amazon Associate I earn from qualifying purchases.